Group 01
Creative Excellence
Film (TVC & Online Video)
TV commercials and online video content that combine storytelling, craft, and brand relevance to drive audience engagement.
Enter This CategoryRadio & Audio
Radio commercials, audio branding, sonic identity, and sound design crafted to resonate in a listening-first medium.
Enter This CategoryPrint & Publishing
Print advertising, editorial design, and publishing work that delivers impactful visual communication in static media.
Enter This CategoryOutdoor & Out of Home (OOH)
Billboard, transit, and experiential out-of-home campaigns that command attention in the physical environment.
Enter This CategoryDigital & Social Media Campaigns
Digital-first campaigns and social media activations with measurable audience impact and brand resonance.
Enter This CategoryIntegrated Campaigns
Multi-channel campaigns that deliver a unified brand message consistently across two or more media platforms.
Enter This CategoryGroup 02
Brand Building & Strategy
Brand Strategy & Positioning
Strategic brand positioning work that defines a clear, differentiated, and compelling brand identity in the market.
Enter This CategoryConsumer Insight & Research
Research-driven campaigns and communication strategies grounded in deep consumer understanding and data.
Enter This CategoryIntegrated Brand Campaigns
Comprehensive brand campaigns that align strategy, creative, and media to build long-term brand equity.
Enter This CategoryRebranding / Brand Refresh
Brand transformation and refresh projects that successfully reposition a brand while retaining its core equity.
Enter This CategoryGroup 03
Effectiveness & Impact
Sales Impact
Campaigns with demonstrated, measurable commercial impact — driving sales, market share, or revenue growth.
Enter This CategoryBehaviour Change Campaigns
Communication campaigns that successfully shifted audience attitudes, habits, or behaviour at scale.
Enter This CategoryPublic Sector / NGO Campaigns
Government and non-profit campaigns that delivered measurable public good or social impact.
Enter This CategoryCSR & Sustainability Campaigns
Corporate social responsibility and sustainability-led campaigns that authentically connect brands to purpose.
Enter This CategoryGroup 04
Digital Innovation & Technology
Mobile Marketing
Mobile-first marketing campaigns including SMS, app-based, and mobile web experiences with measurable impact.
Enter This CategorySocial Media Innovation
Innovative use of social platforms — native formats, creator partnerships, or platform-specific creative strategies.
Enter This CategoryUX/UI & Digital Experience
Digital product design and user experience work that places the user at the centre of the brand interaction.
Enter This CategoryUse of Emerging Technology (AI, AR, VR)
Campaigns and products leveraging AI, augmented reality, virtual reality, or other emerging technologies.
Enter This CategoryPlatforms
Digital platforms and tools built to enable brand communication, commerce, or community at scale.
Enter This CategoryGroup 05
Craft & Execution
Art Direction
Outstanding art direction — the visual concept, composition, and aesthetic decisions that define a campaign's look and feel.
Enter This CategoryCopywriting
Exceptional copywriting — headlines, body copy, scripts, and brand voice that persuade, inspire, and endure.
Enter This CategoryCinematography
The craft of camera work, lighting, and visual storytelling in film and video advertising production.
Enter This CategoryEditing
Post-production editing that shapes pacing, narrative, and emotion in film, video, and audio advertising.
Enter This CategorySound Design
Original sound design, music composition, and audio production that elevate the creative impact of a campaign.
Enter This CategoryAnimation & Motion Graphics
Animation, motion graphics, and VFX work used in advertising to bring ideas to life dynamically.
Enter This CategoryGroup 06
Student Creatives
Open to full-time students and recent graduates. Entry fee $10. Valid student ID required at submission.
Graphic Design & Visual Communication
Posters, print ads, layouts, typography, illustration and outdoor concepts.
Open EntryBrand Identity & Packaging
Logos, identity systems and packaging design.
Open EntryPhotography
Commercial, editorial and advertising photography.
Open EntryFilm, TV & Motion
Short ads, animation and motion graphics.
Open EntryDigital, Social & Interactive
Social content, web and app design, and use of AI.
Open EntryCampaign Idea
One idea shown across two or more media, which may be presented on boards.
Open EntryGroup 07
Special Awards
Agency of the Year
Awarded to the agency with the highest aggregate score across all categories. Selected by Ngoma Awards.
Brand of the Year
Awarded to the brand with the strongest overall performance across entries. Selected by Ngoma Awards.
Lifetime Achievement Award
Recognises an individual's extraordinary, sustained contribution to the Zimbabwean advertising and creative industry.
Best of Show (Grand Prix)
The highest Ngoma honour — awarded to the single most outstanding piece of work. Selected by the judges.
Social Impact Award
Recognises advertising or communication work that has made a meaningful, positive impact on society or community in Zimbabwe.
Student of the Year
Awarded to the student whose body of work demonstrates the highest level of creative excellence across their entries.
Best Attachment Work
Recognises outstanding work produced by a student during an industry attachment or internship.
Institution of the Year
Awarded to the educational institution whose students collectively demonstrate the strongest creative performance.
Ready to Enter?
One entry can span multiple categories.
A separate entry fee applies per category submitted.
Special Awards (Agency of the Year, Brand of the Year, Student of the Year, Best Attachment Work, Institution of the Year, Social Impact Award, Lifetime Achievement & Grand Prix) are selected by the Ngoma committee — not submitted directly.
Register & Start Entering